Find out now what alt text is and how to use it in your emails and stop losing your clicks, conversions and sales :
Content
What is alt text and how does it work?
How to insert it into your images?
On an email marketing platform
In the email provider itself
What is alt text and how does it work?
An image has the power to make a strong impression australia business fax list on the reader and make them form an immediate idea of your email and your brand. Logos, photos and illustrations are very persuasive, which makes the visual element extremely important for the success of an email marketing campaign .
But if your connection is slow when you open the email, the image link is broken, or if the user blocks images from being displayed by default — some people are afraid that they contain links to viruses or malware — you may have wasted a click!
The idea behind alt text is that, instead of the image that doesn't open, an alternative text is displayed (from the English alternative text, hence the name alt text), which replaces it, saying, in a few words, what it showed.
How to insert it into your images?
If you are already used to doing email marketing, you may use a platform to simplify the task. They make this type of task much easier. If you don't use one, it doesn't matter. You can still insert alt text into your images.
See how to do it in each case:
On an email marketing platform
Using a template from one of these platforms, create the design of your message. Then, simply look for the “edit alt text” function and insert your text. It’s best to do this after your email is ready.
After all, this feature serves to replace the function of your image and the description you choose depends largely on this function. For example, if the text of your email speaks for itself, just use a generic name that describes the image. Something like “logo” and the name of your brand, if it is a logo.
If the image is part of what the content communicates — if it presents data about an offer, for example — it is worth spending more words and explaining all of this to your leads in text form.
The important thing is that the alt text replaces your image and fulfills the same function as it.
In the email provider itself
If you’re sending your emails manually, you’ll need to edit the HTML code of the message, which can make things a bit more complicated. Look for functions like “edit HTML” or “HTML source” in the email editing window — the one where you write your message.
Many providers do not offer this feature and you may need to download an application to edit the alt text in this way. In any case, once you have opened the HTML code, look for a sequence similar to this:
<img src=”your image name” width=”400″ height=”149″ alt=”alt text”>
When you find it, simply edit the part that says “alt text” by inserting the text you want to appear if the image is not displayed.
And remember: paying attention to details like this is crucial to the success of your emails. Email marketing campaigns rely heavily on visual elements and design, and an image that doesn’t load can ruin everything. By using alt text in all your messages, you won’t run this risk ever again!
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