Search found 15 matches

by rUparaHmaN017
Sat Dec 28, 2024 10:15 am
Forum: B2C Data
Topic: Make sure your website is fast for Black Friday
Replies: 0
Views: 8

Make sure your website is fast for Black Friday

Every millisecond longer that a website takes to load, an online store loses customers, and nobody likes to wait. Therefore, it is necessary to:

– Make a forecast of the increase in traffic that the website will have and see if the current hosting resources available can support the increase in ...
by rUparaHmaN017
Sat Dec 28, 2024 10:00 am
Forum: B2C Data
Topic: Dissecting e-commerce in Spain: how, when and what did we buy in 2020?
Replies: 0
Views: 4

Dissecting e-commerce in Spain: how, when and what did we buy in 2020?

Spaniards opened their consumer doors to e-commerce in 2020, and according to various market studies, it seems that this is a trend that is here to stay. The migration to the digital scene has been a direct consequence of Covid restrictions; however, online shopping has more complex characteristics ...
by rUparaHmaN017
Sat Dec 28, 2024 9:44 am
Forum: B2C Data
Topic: Factors that Google takes into account in local positioning
Replies: 0
Views: 1

Factors that Google takes into account in local positioning

First of all, we are going to identify the criteria that Google uses to classify a business within its local ranking . Broadly speaking, the positioning factors in local SEO are very similar to the general ones: user orientation, quality content, loading speed, backlinks, etc. However, for local ...
by rUparaHmaN017
Sat Dec 28, 2024 9:22 am
Forum: B2C Data
Topic: "There has never been a regulatory phenomenon like iOS 14.5 before," D. Junowicz (AppsFlyer)
Replies: 0
Views: 1

"There has never been a regulatory phenomenon like iOS 14.5 before," D. Junowicz (AppsFlyer)

2020 has changed the rules of the game when it comes to privacy, with the arrival of the iOS 14.5 update and the disappearance of cookies. All of these changes have, of course, implications for marketing professionals, so we decided to learn more about this aspect and its consequences from Daniel ...
by rUparaHmaN017
Sat Dec 28, 2024 9:00 am
Forum: B2C Data
Topic: Consumers are willing to punish brands that annoy them with their online advertising
Replies: 0
Views: 1

Consumers are willing to punish brands that annoy them with their online advertising

While most Internet users simply suffer in silence the blunders committed in the name of online advertising, a good number of users take the trouble to take action. In fact, one in five Internet users has already blocked advertising from certain brands . And 14% of consumers have become so ...
by rUparaHmaN017
Sat Dec 28, 2024 8:22 am
Forum: B2C Data
Topic: Atresmedia improves its segmentation capacity by launching a series of hybrid clusters
Replies: 0
Views: 3

Atresmedia improves its segmentation capacity by launching a series of hybrid clusters

Atresmedia is undoubtedly the best option in the advertising market to achieve great coverage. Additionally, it works to offer brands segmented campaigns, whether sociodemographically, according to interests or content consumption . In this way, it is able to offer its clients the most appropriate ...
by rUparaHmaN017
Sat Dec 28, 2024 7:18 am
Forum: B2C Data
Topic: To stay on top of the wave, NFTs linked to the metaverse will have to bring real innovations under their belts
Replies: 0
Views: 3

To stay on top of the wave, NFTs linked to the metaverse will have to bring real innovations under their belts

Lifestyle brands such as Gucci, adidas and Atari already own their own virtual plots in the metaverse, and even financial firm JP Morgan is also present in Decentralad (a shopping mall of absolutely colossal dimensions where plots worth several million dollars have already been sold). Another ...
by rUparaHmaN017
Sat Dec 28, 2024 6:48 am
Forum: B2C Data
Topic: Brands must strive not to treat the consumer as a mere target
Replies: 0
Views: 4

Brands must strive not to treat the consumer as a mere target

Consumers want to regain control over their own data and want to develop a relationship with brands that is mutually beneficial to both parties ,” says Kjolso.

Respecting consumer privacy is absolutely essential to earning their trust . “Only in this way will brands be able to convince customers to ...
by rUparaHmaN017
Sat Dec 28, 2024 6:27 am
Forum: B2C Data
Topic: Nintendo Direct: Nintendo will reveal all the new features for the Nintendo Switch this winter
Replies: 0
Views: 1

Nintendo Direct: Nintendo will reveal all the new features for the Nintendo Switch this winter

Nintendo , the beloved Japanese video game developer, is holdingthe Nintendo Direct today , September 13th . An event where the latest news about the catalog of games for the Nintendo Switch will be revealed

The games coming to the console are expected to be revealed this winter, rather than the ...
by rUparaHmaN017
Sat Dec 28, 2024 6:07 am
Forum: B2C Data
Topic: Connected TV continues to grow: investment is expected to be around 34 million euros by the end of the year
Replies: 0
Views: 2

Connected TV continues to grow: investment is expected to be around 34 million euros by the end of the year

Is content still king or has it been dethroned by the consumer in recent years? This was the opening of one of the last round tables on the second day of Inspirational'22, at IAB Spain , focusing on connected television and new forms of omnichannel communication.

Under the title The new ...