B2C Data

This year's Seoday kicked off with the highly sought-after topic "Google Analytics 4." Unfortunately, the presentation ran 10 minutes later than planned, making it more difficult to change rooms and arrive on time for the start of the next track. What excited me from the start was the statement that ...

In his presentation "SEO Leverage UX," Philipp Koke highlighted how a good user experience can boost SEO success. He uses the term "SXO," which describes the intersection of SEO, user experience, and conversion rate optimization: This involves creating a customized customer journey for each key ...

When it comes to online communication and marketing, practically everything revolves around the following areas.

Website, landing pages & Co.
The focal point is usually the company's own website, or individual landing pages for specific products, offers, solutions, services, or even topics for very ...

The so-called "hard facts" are fixed requirements that must be met before an advertising campaign for a product can even be launched. These include the following two factors:

1. Product availability
Logically, the product in question must be available, of course. Therefore, it's important to ensure ...

The meta data title and description together form the snippet of each individual webpage and are the first thing users see when searching on Google and other search engines. If the search engine recognizes that a particular page matches the search query, it will be displayed on the search results ...

Link spam can arise in a variety of ways. Since Google became the most successful search engine, website operators have recognized the benefits of spam for achieving better rankings. A variety of keyword- and link-related spam tactics continue to emerge with the goal of manipulating search results ...

Experienced translators will confirm: Translation, in its truest sense, has always been the transfer of content into another culture . It wasn't until the advent of online marketing and automated tools like translation programs that the need to distinguish between different disciplines arose:

In ...

Experienced translators will confirm: Translation, in its truest sense, has always been the transfer of content into another culture . It wasn't until the advent of online marketing and automated tools like translation programs that the need to distinguish between different disciplines arose:

In ...

Experienced translators will confirm: Translation, in its truest sense, has always been the transfer of content into another culture . It wasn't until the advent of online marketing and automated tools like translation programs that the need to distinguish between different disciplines arose:

In ...

Experienced translators will confirm: Translation, in its truest sense, has always been the transfer of content into another culture . It wasn't until the advent of online marketing and automated tools like translation programs that the need to distinguish between different disciplines arose:

In ...