B2C Data

Email marketing is one of the most effective channels you can use in your online marketing strategy - when used correctly, of course. One of the biggest misconceptions is that we assume because we're on email all day long (from our smartphones, tablets, desktops and laptops) this makes us skilled ...

If you’ve been running paid ads, then you’ll have a little bit more funding to produce results. Invest in the ads that are performing the best. Target those with the lowest cost per contact that are most likely to generate customers.

Alternatively, if you aren’t already using paid advertising ...

Use SEO-friendly software. We optimize our blog posts using HubSpot’s awesome SEO tool. You simply add the keyword(s) you are writing about and it assesses your entire article and points out the best areas for implementing your term. Going through this process before we publish ensures that each ...

Marketing operations specialists receive feedback from their team members about what is and isn’t working, and they proceed to fix the system based on the feedback.

For instance, a marketer on the team might realize they sent an email to an improper contact because the contact was mischaracterized ...

They were attracting site visitors through branded keyword searches, but the volume and quality of their organic traffic was still trailing, suggesting that their content and keyword strategy wasn’t geared to help prospects find their product in relation to persona-specific search queries and ...

Ask them. Your main goal is to solve for customers by identifying their pain points and digging for solutions, so why not just ask them.

Software-based companies often deal with cancellations, and when their data reflects a high amount of subscription cancellations, they need to find out why. One ...

The goal of customer segmentation is to learn which customers both gain the most value from your solution and provide the most value to your company. But to determine which segments provide the most value to you, you need to consider more than just monthly recurring revenue (MRR) or annual contract ...

While pre-launch vs. post-launch reporting can validate the investment of a website redesign, the real marketing juice lies in post-launch reporting on website performance. We can identify what content is resonating, what CTAs and landing pages are converting, and what gaps exist.

While vanity ...

Perfect length: Keep title tags under 70 characters and meta descriptions between 150–160 characters (including spaces) to ensure that they remain readable on the Google search results page.

Research competitor pages and metadata: Have a look at competitor metadata. How does it rank? Can you take ...

Product-led growth puts your product in the center of your marketing and sales efforts with the goal of having your solution essentially selling itself.

Identify levers for growth within your product, and use them to make it easier for customers to become more engaged with it. Many companies use ...