B2C Data

The difference between B2B and B2C marketing is increasingly less clear, contaminations are in fact frequent and the evolution of techniques and strategies makes the same rules increasingly valid for both.

This becomes even more true when we are addressing millennials .

Classic B2B marketing ...

Since April 2021, there has been a lot of talk about the Cupertino company's new operating system update, which has strengthened its protection of user privacy.

So, what happened to Facebook Ads after Apple's updates?
iOS14 and the latest Facebook Ads updates opt in opt out
In fact, the company ...

Do you invest resources in content marketing and hours to write articles that can be defined as “quality”? Great, but… It’s not enough to generate qualified leads !


The best content in the world becomes a dead letter if it is not made usable and “findable”: and if people do not come into contact ...

Identifying and segmenting your audience, classifying it based on pre-established attributes and criteria, is a fundamental step for a successful integrated marketing strategy .

We at Lead Champion are aware of the importance of segmenting prospects in the lead generation process : for this reason ...

Identifying and segmenting your audience, classifying it based on pre-established attributes and criteria, is a fundamental step for a successful integrated marketing strategy .

We at Lead Champion are aware of the importance of segmenting prospects in the lead generation process : for this reason ...

In B2B marketing, every promotional tool and technique must be rigorously evaluated to ensure not only a return on investment, but also effectiveness in reaching a qualified audience. Just recently, during Google Marketing Live 2024 held on May 21 in California, there was a wide discussion of ...

Getting opt-ins is just the tip of the iceberg. The real struggle begins when you try to find ways to keep your audience loyal and engaged for the long haul. Luckily, there are a multitude of potential touchpoints you can create, from saying “hi” to new subscribers to re-engaging passive users.

We ...